![]() To stem the decline, Burger King executives last year decided to remodel its aging system of 7,200 stores to make them more contemporary, redesign worker uniforms with aprons so they stay clean and even serve the iconic Whopper in cardboard cartons instead of paper burger wrapping for the first time in more than 20 years. ![]() Last year, Wendy's ( WEN) for the first time edged out Burger King as the nation's No. At the same time, Americans' generally have been demanding healthier options.īurger King has failed to evolve even as competitors have gone after new customers with breakfast items and healthier fare. Once the lifeblood of the industry, the economic downturn hit those junk food fanatics particularly hard. Burger King is the latest chain to revamp its menu as part of the fast-food industry's move away from its nearly single-minded courtship of young men. The 10 new items mark Burger King's biggest menu expansion since the chain opened its doors in 1954.īurger King's food odyssey shows how grueling it can be for a fast-food company to come up with new menu items - a process most Americans aren't aware of when they're handed a bag at a drive-thru window. The result: On Monday, it plans to launch a lineup of smoothies, frappe coffees, chicken strips and snack wraps. ![]() Over the past year, Burger King evaluated all of its ingredients from the bacon to the cheese slices it serves on its chargrilled burgers as part of a yearlong quest to reverse years of slumping sales of its Whoppers and fries.
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